Musa is an idea conceived by Andrea Apostoli in which he gathers together a group of musicians of various extractions and offers innovative concert formats that attract people to classical music who would not normally go to
classical concerts.
For some the formal organization of the classical concert seems to constitute an insurmountable barrier. The mere idea of “classical” music is seen to be tied to the past, something “old”. In a society that is increasingly attracted
and stimulated by the idea of the new, of the 4.0 image, Musa! takes on the challenge by setting up situations in which classical music is perceived as alive and kicking. The invisible barrier between audience and musicians isswept away.
A child, even a very young one, is able to listen to classical music with astonishingly close attention. It is up to us to ABOUT draw him closer still and create the relationship that feels most natural to him without the need for entertainment activities, musical simplification or visual stimuli. The MUSA! formats for children are based on
the research of E. E. Gordon.
In our formats adults who do not go to concerts of classical music can find what they have never even thought to look for.